Approach to Publishing
Plus, these Bonuses…
- Book Building and Branding Strategy Session 3,000
- Up to 500 minutes of book coaching for content and stories 5,000
- Up to 10 sixty minute author interviews 6,000
- Ghost Writing as needed up to 40,000 words 10,000
- Book Cover Design(s) and split testing 2,500
- ISBN# 300
- Content Editing 1,000
- Proofreading 1,000
- Formatting 500
- Professional Publishing through Speaker House Publishing (SpeakerHousePublishing.com) 500
- Printing Proofs setup with options for soft back and hard back 500
- Options for a strategic Foreword
- Create a Book/Author Web page 1,000
- Amazon Author account Setup 500
- eBook Creation and Upload to Kindle with Keywords and Categories 1,500
The Top Talent Agency is a talent management and representation organization that specializes in a complete publishing approach. Our service includes publicity to maximize overall business profits versus just a focus on book sales. That’s why at Top Talent Agency (or Top Talent Publishing) we like to say, “the question isn’t how does an author sell 100,000 books but rather how does an author make $100,000 with a book?”.
Our objective is focused on total business return on investment from the book. To only focus on book sales alone would be shortsighted and ignore priceless opportunities for exposure as well as leave the bigger business profits on the table. The Top Talent Publishing Deliverables far exceed typical printers and traditional publishers with the details and descriptions below:
This is a 1-4 hour process that can be done either live in person or over video conferencing technology focusing on big picture planning for profits. This process includes prioritizing the most prosperous goals for each author and then reverse engineering from there to make the most out of any manuscript.
Other discussion points are determining the book title, subtitle, any taglines, imagery, colors, copyrights, trademarks, website availability, and overall opportunities for potential. This process is done through both a series of very on-purpose brainstorming as well as what we at Top Talent call heartstorming, pulling words, terms, and phrases to create something clever, attention-getting, and or memorable.
This process could take days but is more likely to take place over the course of weeks and even months. There is almost nothing more important than your book’s front cover, back cover, and spine. Not only will we come up with multiple designs, but we will also split-test those designs internally and externally with the client’s involvement.
The goal in many cases is to make the book just like a book off a Barnes and Noble bookshelf with both a professional and contemporary look and feel. There are very real and evolving formulas for book covers that might even include getting particular kinds of pictures of the author for various places on the front or back of the cover. This process ultimately includes creating a dust cover with flaps requiring even more persuasive print and design.
This is made up of sessions online or over the phone where advice is given as to what stories to share, evidence to present, visual aids to create, order to share content, controversial statements to make for future media pitches, legal pitfalls to avoid and ancillary pages to add. Top Talent and its leadership are not only bestselling published authors themselves but have been a part of almost 1,000 books created in the last decade alone.
Almost every version of your books needs its own independent ISBN and barcode. Examples include but are not limited to Paperback, Hardback, Workbook, and Audiobook. Top Talent not only does the work but also covers the cost of the fees associated with the process.
This is the specific process of looking at the order of the content in the book, what content should be expanded upon, and what content should be reduced or removed altogether. Ultimately, the content in the book is up to the author, but professional advice will be provided to maximize the book’s overall success and the business associated with the book.
This is the classic process of checking for correct spelling, most appropriate grammar, and word choice (meaning the right their, they’re, there or your, you’re because sometimes, even though the word is spelled right, it isn’t the right word). Top Talent also ensures that this process happens more than a few times and that the writer is never the proofreader.
This is the method in which the words on the page are sized, spaced, and stylized. This includes fonts, page breaks, chapter headings, and more. Top Talent also does this, taking into account what a printer will want and what Amazon/Kindle needs. It’s not unusual for the manuscript to need different versions of formatting to maximize the different ways the words might come alive on the page, both digitally and on paper.
This is the next-level beautification of the book that few publishers provide. It includes watermarks, visual aids, special font quote pages, custom numbering, page headings, and more. Top Talent excels at this process that makes the book not just a collection of words but an experience to participate in that engages both sides of the brain as well as the heart.
It’s ok to self-publish, but your book should never look self-published. Most media outlets and event producers will respect a 3rd party published book, and Top Talent has a family of bestselling authors with impressive bios and book covers that make it a great company for you to share and be a part of. This is an added value that is most realized when pitching your book to media and events and distributors.
The various options and ways to set up, receive money, and market one’s book can be multi-faceted. This is an important step, and when done with professional best practices in mind from someone experienced, the author is more likely to avoid lost revenue, upset buyers and suspension, or even shut down from Amazon during the bookselling process.
This not only requires that the book is converted to their KPF document version but that when the book is placed on their distributor/store website that the best keywords and categories are chosen. The author can choose 2 categories during the digital upload process, but there is an additional manual process that Top Talent provides that will ensure the book is in at least 10 categories maximizing its opportunity for the most exposure as well as the potential to be in the most categories as a bestseller.
This is a one-page website dedicated to nothing but the marketing and sale of the book itself with the only place that the web visitor might be able to click away to is Amazon, where the purchase of the book can be made. This can be as simple as consulting the author (and their staff when they have them) on how to best create the webpage or the actual creation of the webpage by the Top Talent team. The choice is up to the author. There are some definite proven strategies that, when ignored, often profits are reduced.
Persuasive, simple wording is provided for social media posts as well as emails to promote the book during various launches. This includes some additional strategy, coaching, and opportunities to choose from based on the author’s goals, budgets, and bandwidth. The texts can be as short as a paragraph, whereas an email could be a couple of pages. Yet another example of something Top Talent does that most publishers don’t.
Top Talent has legitimate opt-in email lists, social media groups, book clubs, events, and strategic partners that could support the book's launch. Ultimately, the author will have to decide to what extent they want this help, which may require waiting or prioritizing Top Talent events on the calendar and locations physically and/or online.
Being a bestseller isn’t necessarily complex, but that is what makes it even more critical that an author's book makes this accomplishment. If it’s not that difficult to get a bestseller, then how much more important is it that the book reaches this status? In addition, Top Talent doesn’t just guarantee a bestseller which could be a top 5. Rather, Top Talent guarantees that the book will be #1 in at least one category on Amazon but averages being #1 in at least five out of the ten categories Top Talent gets your book into. This is documented with screenshots so that the author can display the proof or provide it when appropriate.
Top Talent has its own successful magazine displayed online at TopTalentMag.com, featuring speakers, authors, experts, and show hosts. This magazine is shared through various email databases, social media groups, and events. Top Talent also features all its authors on the cover strategically to help maximize social proof and exposure. This kind of press has been proven to be a launching pad to other interviews, speaking gigs, media opportunities and attract new business leads.
Top Talent has relationships and or a history of featuring their clients and themselves in well-known media outlets. Top Talent commits to getting their author in at least one following the Los Angeles Tribune, USA Today, NY Weekly, Newsweek, and Forbes or as documented in the Top Talent agreement between the agency and the author.
Top Talent has its own events like, but not limited to, Top Talent JV Masterminds and Top Talent Speaks Conferences. At these events, our speakers, authors, and show host (the talent) clients are interviewed, spotlighted, and given opportunities to headline our audiences. It's in our best interest to showcase our clients and the accomplishment we're making together.
Top Talent provides on-stage, on-camera training that focuses on professional best practices, including talking in soundbites and segments, attracting, enrolling, and more. These potentially weeklong events include photoshoots and filming to help the talent make the most out of their exposure opportunities. These events can be attended online but are best in person. There are no limits to attendance as a client, and several are provided over the course of a year in the US.
The author retains all rights and ownership of the book published by Top Talent regardless of whether a ghostwriter was used. Top Talent does not require any part of the revenue from book sales, nor does it ask or require any profit participation or money-making opportunities that come from the book. Top Talent is a custom boutique Talent Agency, Publisher, and Publicity provider that makes its money as a set investment from the client that is documented in the agreement we make with the author.
*The Top Talent professional level of diverse services includes a team of copywriters, article writers, ghostwriters, editors, designers, publicists, photographers, web developers, and Amazon experts. This comprehensive list of services is tough to find under any one roof, and when you combine it with Top Talents’ own ecosystem of events and media, it’s a unique selling proposition that’s hard to beat.
Clients can opt-out of some of the services listed above, reducing their investments, but then some services are required as a client in order to maintain the highest level of quality. When the clients look good, so do we and vice versa so we want some bare minimums.
The Top Talent Clients can reduce (or increase) their investment by determining how much of the book they want to write, how much promotion they want, the publicity they prioritize over time, speaking opportunities they want, help with their book website and on stage, on-camera training they want with photoshoots and filming.
All books are required to be branded, cover designed, proofread, formatted, and interior designed by us Top Talent to ensure what the public sees is of only the highest quality.
Pricing can vary depending on several factors. The length of a manuscript (word count), the current condition of the manuscript (for example, voice to text vs spell checked and spaced content), amount of promotion desired, length of time being pitched to the media, and type of publicity desired.
Plus, the amount of web content to be created, amount of photos, videos, and other digital content needing to be created to complement of book content, type of book (for example, workbook, audiobook, digital flipbook, screenplay), amount of ancillary pages (for example visual aids, watermarks, and research), speaking opportunities desired, show creation, event creation, working with authors team training and supporting and length of time to do it all in. These things can create a range that goes from $15,000-$150,000, with the average package for a Top Talent client being $35,000.
We find and present some speaking and media opportunities to the client that may require an additional investment. The printer sets all printing of books in which the author ultimately chooses to manufacture their book. Top Talent facilitates the process and adds no additional costs to printing books. All money paid for printing is transparent and paid directly to the printer. The same applies to shipping.
Clients that already have a working business model or what we call proof of concept that uses the book to support and promote the already successful business are the ones the benefit the most from publishing a bestselling book. (Proof of Concept is determined by the three things of having a product or service to sell, selling that product or service at a profit, and having so many happy customers with the product or service they bought from you that they are referring you business and giving you testimonials. This means you have a working business model and that you are in the best position to capitalize on a bestselling book.).
If you already have a finished manuscript, your book could be launched, be made a bestseller, and printed so it’s in your hands in 3-6 months. If you haven’t officially written anything or finished much of anything for the main manuscript, it might take 6-12 months to have your bestseller achieved and printed in your hands.
You can see a lot about the Top Talent’s President, Chief Creative Director, and Spokesperson David T. Fagan at DavidTFagan.com, as well as some of our clients at TopTalentPublishing.com and TopTalentMag.com. An additional website back page with screenshots of media accomplishments, celebrity involvement, and bestseller categories is TopTalentPublishing.com/sp. David and the owner Isabel Donadio have a book together that is also a good example of what is possible at BecomingSignificantBook.com, and you can even see the whole book inside and out at BecomingSignificantBook.com/dig.
David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.
He has been featured on Fox & Friends, the Today Show, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now, to name a few. He’s won major awards for publishing, publicity, and even the Entrepreneur Educator of the Year Award from Inc 500 Infusionsoft.
David is the bestselling author for several books, including Word Genius: What to Say and How to Say It, Guerrilla Parenting: How to Raise an Entrepreneur, Cracking the Icon Code: How to Become an Icon in Your Industry Through Your Advice, Image and Expertise, and Becoming Significant: How to Invoke Sacred Words that Unlock Real Power. He’s an International Speaker in places as far away as Dubai, Bangladesh, Kenya, and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.
David is the father of 8 children (4 girls and 4 boys) and even has two grandchildren. He is married to Isabel Donadio-Fagan, and they live in the Phoenix, Arizona area.
Isabel Donadio-Fagan is the Founder of Talent Support Services, LLC, DBA Top Talent Agency that includes TopTalentPublishing.com, TopTalentMag.com, TopTalentJV.com, TopTalentMembership.com, is the bestselling author of Finishing is Happiness: 7 Ways Big Idea Entrepreneurs Can Become Big Business Finishers, Co-Author of Women Gone Wild: The Feminine Guide to Fearless Living and Becoming Significant: How to Invoke Sacred Words That Unlock Real Power, and the winner of the 2019 TWC Most Outstanding Rising Star Award.
She’s regularly featured in the media, including everything from the Los Angeles Tribune, USA Today, and Forbes. Her experience includes red-carpet interviewing, magazine publishing, bestselling book publishing, and public speaking. Isabel specializes in content creation, authority marketing, and talent management.
See more of what we've created at BecomingSignificantBook.com/Dig, GoneWildBook.com/WGW, TopTalentPublishing.com/WG, TopTalentPublishing.com/HeldHostage, TopTalentPublishing.com/EscapePlan and TopTalentPublishing.com/A2C.